SEO SEA training
Gain mastery in SEO and SEA through this hands-on training programme. Develop skills in keyword planning, technical SEO optimisation, Google Ads campaign structuring, A/B testing methodologies, and KPI monitoring to reduce reliance on paid advertising, increase organic traffic, and maximise return on ad spend in competitive digital marketing environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This SEO SEA training teaches you to create targeted keyword strategies, set up effective Google Ads campaigns, and build search taxonomies that drive conversions. You will learn to optimise landing pages, write compelling ad copy, enhance technical SEO, and plan content for the initial three months. Additionally, gain expertise in KPIs, reporting schedules, testing processes, and intelligently reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale qualified traffic.
- Keyword taxonomy design: create top-level, mid-level, and product-specific clusters for better conversions.
- On-page SEO execution: optimise content, user experience, and internal linking for immediate results.
- Google Ads architecture: organise campaigns, advertisements, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor key performance indicators, conduct A/B tests on pages, and adjust spending as SEO performance improves.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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