SEO Fundamentals Course
Master SEO fundamentals for digital marketing professionals. Learn keyword research, on-page optimisation, technical checks, and reporting using free tools—applying it to an eco-friendly desks category page to convert search intent into qualified traffic and sales conversions. This course provides hands-on practice to optimise websites effectively and measure real results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The SEO Fundamentals Course offers a practical framework to optimise an eco-friendly desks category page completely. You will learn to select keywords matching search intent, craft clickable titles, meta descriptions and headings, create conversion-focused user copy, coordinate technical SEO with developers, and monitor performance with free tools like Google Search Console and GA4 to demonstrate tangible outcomes.
Elevify advantages
Develop skills
- On-page SEO execution: Write titles, metas, headings and copy that rank and convert.
- Keyword strategy: Select and map high-intent eco-friendly terms to key pages fast.
- Content for category pages: Build scannable, user-first copy that drives sales.
- Technical SEO checks: Spot mobile, speed, URL and index issues with free tools.
- SEO reporting: Track traffic, rankings and conversions with GSC and GA4 basics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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