SEO and PPC Course
This comprehensive course equips you with essential SEO and PPC techniques tailored for e-commerce success, particularly in Brazilian markets. Delve into keyword research, on-page and technical SEO, Google Ads campaign structuring, localisation for Portuguese audiences, UX improvements, and data analytics to enhance traffic, reduce cost per acquisition, track KPIs confidently, and scale revenue for ergonomic chairs and similar product campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to integrate SEO and PPC strategies for boosting e-commerce performance, focusing on ergonomic chairs. Master on-page optimisation for product pages, Portuguese keyword research, Google Ads setup with bidding strategies, localised ad creation, technical SEO techniques, user experience enhancements, and analytics tools to monitor key performance indicators, optimise campaigns, and drive higher conversions effectively.
Elevify advantages
Develop skills
- Optimise e-commerce product pages with SEO including titles, images, and UX elements swiftly.
- Set up and scale Google Ads campaigns localised for Brazilian markets profitably.
- Conduct keyword research and analyse buyer intent to identify high-value Portuguese terms.
- Use data analytics to track KPIs, perform weekly tests, and refine bids, ads, and user experience.
- Develop integrated SEO and PPC strategies aligned with Brazilian consumer behaviours.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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