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Search Marketing Specialist Course

Search Marketing Specialist Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to boost sales of eco-friendly home products for Spanish-speaking audiences using targeted SEO and SEM strategies. You will learn to set business objectives, conduct Spanish keyword research, build multilingual websites, implement technical tracking, create effective Google Ads campaigns, optimise landing pages, and leverage data analytics for testing and reporting to enhance conversions and optimise budgets.

Elevify advantages

Develop skills

  • Market and audience analysis: establish goals and understand buyer intent for eco home products.
  • Spanish keyword research: identify high-intent local search terms for quick conversions.
  • SEO fundamentals: optimise site structure, on-page content, and Core Web Vitals effectively.
  • Google Ads configuration: develop efficient high-ROI campaigns with focused themes and intelligent bidding.
  • Data-driven optimisation: monitor KPIs, conduct A/B testing, and expand successful SEO and SEM strategies.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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