Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. Master keyword research, technical SEO, Google Ads management, and data-driven optimisation techniques to drive traffic, increase conversions, and elevate customer lifetime value as a proficient Search Marketing Specialist.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to boost sales of eco-friendly home products for Spanish-speaking audiences using targeted SEO and SEM strategies. You will learn to set business objectives, conduct Spanish keyword research, build multilingual websites, implement technical tracking, create effective Google Ads campaigns, optimise landing pages, and leverage data analytics for testing and reporting to enhance conversions and optimise budgets.
Elevify advantages
Develop skills
- Market and audience analysis: establish goals and understand buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms for quick conversions.
- SEO fundamentals: optimise site structure, on-page content, and Core Web Vitals effectively.
- Google Ads configuration: develop efficient high-ROI campaigns with focused themes and intelligent bidding.
- Data-driven optimisation: monitor KPIs, conduct A/B testing, and expand successful SEO and SEM strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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