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Search Marketing Course

Search Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a hands-on, step-by-step approach to plan, launch, and optimise effective search marketing campaigns. Master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget allocation, bidding techniques, and compelling ad creation. Learn advanced tracking with GA4, conversion tracking setup, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: Conduct research, segment, and optimise search terms to attract high-intent traffic.
  • Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve CPA and ROAS targets.
  • Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists.
  • High-impact ad copy: Develop responsive search ads and extensions that match buyer intent swiftly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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