Search Marketing Course
This course equips you with essential search marketing skills for eco-friendly brands in Spain. Delve into keyword strategies, Google Ads configuration, bidding methods, performance tracking, and optimisation techniques to enhance conversions, ROAS, and revenue. Ideal for digital marketers seeking proven, data-driven results in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a hands-on, step-by-step approach to plan, launch, and optimise effective search marketing campaigns. Master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget allocation, bidding techniques, and compelling ad creation. Learn advanced tracking with GA4, conversion tracking setup, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: Conduct research, segment, and optimise search terms to attract high-intent traffic.
- Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve CPA and ROAS targets.
- Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists.
- High-impact ad copy: Develop responsive search ads and extensions that match buyer intent swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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