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Search Marketing Course

Search Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a hands-on, step-by-step approach to plan, launch, and optimise effective search marketing campaigns. Master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget allocation, bidding techniques, and compelling ad creation. Learn advanced tracking with GA4, conversion tracking setup, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: Conduct research, segment, and optimise search terms to attract high-intent traffic.
  • Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve CPA and ROAS targets.
  • Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists.
  • High-impact ad copy: Develop responsive search ads and extensions that match buyer intent swiftly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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