Search Engine Marketing Course
Master search engine marketing for eco-friendly home products. Learn keyword research, campaign structure, ad copy, bidding, budgets, landing pages, and optimisation to boost ROI and drive high-intent traffic in your digital marketing role. This course equips you with practical skills to launch efficient SEM campaigns, track performance using GA4, and continuously optimise for better sales and cost control.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Search Engine Marketing Course teaches how to research intent-driven keywords, structure campaigns, select match types for qualified traffic on eco-friendly home products, write compelling ads, design high-converting landing pages, manage bids and budgets, track conversions with GA4, and perform tests for sales growth with efficiency.
Elevify advantages
Develop skills
- High-ROI SEM strategy: design lean campaigns, ad groups, bids, and budgets fast.
- Search ad copywriting: craft eco-focused, high-CTR ads with strong CTAs.
- Keyword and intent research: build tight, profitable themes for green products.
- Landing page optimization: align ads, UX, and offers to lift Quality Score.
- Performance tracking: set up GA4, conversion tags, and SEM reports that scale.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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