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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) course offers a hands-on, step-by-step guide to plan, launch, and optimise RTB campaigns for superior results. Gain skills in segmenting and activating first- and third-party data, setting intelligent bids and price controls, organising campaigns by funnel stages, and creating A/B tests. Additionally, master reporting, KPI evaluation, and stakeholder communications suited to a sports apparel online retail context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience segmentation: create valuable RTB audience groups and intelligent bid multipliers.
  • Bid strategy development: establish, refine, and optimise RTB bids for scalable profits.
  • Testing and optimisation: conduct DSP A/B tests and improve weekly to lower CPA.
  • Leadership reporting: transform RTB data into actionable insights and executive presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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