Real-Time Bidding (RTB) Course
Master Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience segmentation, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and expand profitable campaigns for e-commerce brands focused on performance. Learn practical frameworks to launch and optimise RTB campaigns using data segmentation, smart bidding, A/B testing, and KPI analysis in a sports apparel scenario.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) course offers a hands-on, step-by-step guide to plan, launch, and optimise RTB campaigns for superior results. Gain skills in segmenting and activating first- and third-party data, setting intelligent bids and price controls, organising campaigns by funnel stages, and creating A/B tests. Additionally, master reporting, KPI evaluation, and stakeholder communications suited to a sports apparel online retail context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create valuable RTB audience groups and intelligent bid multipliers.
- Bid strategy development: establish, refine, and optimise RTB bids for scalable profits.
- Testing and optimisation: conduct DSP A/B tests and improve weekly to lower CPA.
- Leadership reporting: transform RTB data into actionable insights and executive presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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