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Programmatic Marketing Course

Programmatic Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a hands-on, step-by-step guide to planning, launching, and optimising programmatic marketing campaigns that achieve specific revenue targets. You will learn to establish key performance indicators, implement precise tracking, select suitable attribution methods, and create effective audiences for US home and lifestyle buyers. Gain expertise in testing methodologies, bidding techniques, forecasting, and budget management to confidently scale campaigns and deliver impactful reports.

Elevify advantages

Develop skills

  • KPI Strategy: Define precise ROAS, CPA, and revenue targets to drive programmatic expansion.
  • Attribution Expertise: Select and verify optimal models to measure programmatic effectiveness.
  • Testing Framework: Execute rapid A/B tests and expand successful audiences and creatives.
  • Audience Creation: Build high-return prospecting, retargeting, and lookalike audience segments.
  • Forecasting Proficiency: Develop efficient CPM-CTR-CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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