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Programmatic Marketing Course

Programmatic Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a hands-on, step-by-step guide to planning, launching, and optimising programmatic marketing campaigns that achieve specific revenue targets. You will learn to establish key performance indicators, implement precise tracking, select suitable attribution methods, and create effective audiences for US home and lifestyle buyers. Gain expertise in testing methodologies, bidding techniques, forecasting, and budget management to confidently scale campaigns and deliver impactful reports.

Elevify advantages

Develop skills

  • KPI Strategy: Define precise ROAS, CPA, and revenue targets to drive programmatic expansion.
  • Attribution Expertise: Select and verify optimal models to measure programmatic effectiveness.
  • Testing Framework: Execute rapid A/B tests and expand successful audiences and creatives.
  • Audience Creation: Build high-return prospecting, retargeting, and lookalike audience segments.
  • Forecasting Proficiency: Develop efficient CPM-CTR-CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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