Programmatic Marketing Course
Dive into programmatic marketing to create digital campaigns that boost revenue effectively. Master setting KPIs, choosing attribution models, conducting tests, building audiences, managing budgets, and forecasting outcomes. Optimise return on ad spend, reduce cost per acquisition, and scale successful media buys with assurance and precision.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a hands-on, step-by-step guide to planning, launching, and optimising programmatic marketing campaigns that achieve specific revenue targets. You will learn to establish key performance indicators, implement precise tracking, select suitable attribution methods, and create effective audiences for US home and lifestyle buyers. Gain expertise in testing methodologies, bidding techniques, forecasting, and budget management to confidently scale campaigns and deliver impactful reports.
Elevify advantages
Develop skills
- KPI Strategy: Define precise ROAS, CPA, and revenue targets to drive programmatic expansion.
- Attribution Expertise: Select and verify optimal models to measure programmatic effectiveness.
- Testing Framework: Execute rapid A/B tests and expand successful audiences and creatives.
- Audience Creation: Build high-return prospecting, retargeting, and lookalike audience segments.
- Forecasting Proficiency: Develop efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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