Programmatic Marketing Course
Dive into programmatic marketing to create digital campaigns that boost revenue effectively. Master setting KPIs, choosing attribution models, conducting tests, building audiences, managing budgets, and forecasting outcomes. Optimise return on ad spend, reduce cost per acquisition, and scale successful media buys with assurance and precision.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a hands-on, step-by-step guide to planning, launching, and optimising programmatic marketing campaigns that achieve specific revenue targets. You will learn to establish key performance indicators, implement precise tracking, select suitable attribution methods, and create effective audiences for US home and lifestyle buyers. Gain expertise in testing methodologies, bidding techniques, forecasting, and budget management to confidently scale campaigns and deliver impactful reports.
Elevify advantages
Develop skills
- KPI Strategy: Define precise ROAS, CPA, and revenue targets to drive programmatic expansion.
- Attribution Expertise: Select and verify optimal models to measure programmatic effectiveness.
- Testing Framework: Execute rapid A/B tests and expand successful audiences and creatives.
- Audience Creation: Build high-return prospecting, retargeting, and lookalike audience segments.
- Forecasting Proficiency: Develop efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André FelipePrompt Engineering Student
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