Programmatic Buying Course
This course equips you with essential skills for programmatic buying in digital marketing. Delve into RTB fundamentals, precise targeting techniques, effective bidding strategies, robust measurement tools, and brand safety protocols. Build campaigns that maximise ROAS, optimise budgets efficiently, and transform audience insights into scalable, revenue-generating media plans that drive business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in programmatic buying through this concise, hands-on course. You will learn to define audience segments, align funnel stages with business objectives, and convert KPIs into ROAS-driven goals. Explore RTB processes, bidding and budget management, creative optimisation, campaign structuring, data-based targeting, multi-channel placements, tracking mechanisms, attribution models, brand safety measures, privacy regulations, and performance reporting that delivers tangible results.
Elevify advantages
Develop skills
- Design audience strategies: convert business objectives into targeted programmatic segments.
- Implement data-driven bidding: develop RTB, budget allocation, and bid strategies for rapid scaling.
- Enable high-impact targeting: leverage first-party, lookalike, and contextual audience data.
- Set up conversion tracking and ROAS: configure pixels, attribution, and e-commerce KPIs accurately.
- Ensure brand-safe campaigns: enforce privacy, fraud prevention, and safety measures across all executions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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