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Programmatic Buying Course

Programmatic Buying Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in programmatic buying through this concise, hands-on course. You will learn to define audience segments, align funnel stages with business objectives, and convert KPIs into ROAS-driven goals. Explore RTB processes, bidding and budget management, creative optimisation, campaign structuring, data-based targeting, multi-channel placements, tracking mechanisms, attribution models, brand safety measures, privacy regulations, and performance reporting that delivers tangible results.

Elevify advantages

Develop skills

  • Design audience strategies: convert business objectives into targeted programmatic segments.
  • Implement data-driven bidding: develop RTB, budget allocation, and bid strategies for rapid scaling.
  • Enable high-impact targeting: leverage first-party, lookalike, and contextual audience data.
  • Set up conversion tracking and ROAS: configure pixels, attribution, and e-commerce KPIs accurately.
  • Ensure brand-safe campaigns: enforce privacy, fraud prevention, and safety measures across all executions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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