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Programmatic Buying Course

Programmatic Buying Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in programmatic buying through this concise, hands-on course. You will learn to define audience segments, align funnel stages with business objectives, and convert KPIs into ROAS-driven goals. Explore RTB processes, bidding and budget management, creative optimisation, campaign structuring, data-based targeting, multi-channel placements, tracking mechanisms, attribution models, brand safety measures, privacy regulations, and performance reporting that delivers tangible results.

Elevify advantages

Develop skills

  • Design audience strategies: convert business objectives into targeted programmatic segments.
  • Implement data-driven bidding: develop RTB, budget allocation, and bid strategies for rapid scaling.
  • Enable high-impact targeting: leverage first-party, lookalike, and contextual audience data.
  • Set up conversion tracking and ROAS: configure pixels, attribution, and e-commerce KPIs accurately.
  • Ensure brand-safe campaigns: enforce privacy, fraud prevention, and safety measures across all executions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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