Programmatic Ads Course
Dive deep into programmatic advertising to achieve tangible returns on investment. Master the art of selecting DSPs, precise targeting, automated bidding strategies, budgeting calculations, and optimisation methods to increase conversions, meet ROAS and CPA targets, and expand effective digital marketing efforts with full assurance. This practical training equips you to launch profitable campaigns swiftly and scale them sustainably across various platforms.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a hands-on, quick-paced guide to creating successful programmatic ad campaigns. You will discover how to convert business objectives into precise KPIs, prepare realistic budgets, and compute ROAS, CPA, along with breakeven values. Gain expertise in targeting strategies, audience creation, automated bidding methods, choosing platforms, and optimisation techniques to enhance results, manage risks, and deliver reports that spur genuine business expansion.
Elevify advantages
Develop skills
- KPI and budget planning: Rapidly convert CPM, CTR, and ROAS into effective media strategies.
- Automated bidding expertise: Set up intelligent bids, pacing controls, and portfolio objectives.
- Audience targeting skills: Develop, improve, and expand high-intent programmatic audience groups.
- Platform selection prowess: Swiftly pick top DSPs, deals, and suitable ad formats.
- Optimisation and control: Conduct tests, combat fraud, and ensure brand protection.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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