professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation techniques. Develop data-backed campaigns that increase website traffic, conversions, and return on investment for digital marketing professionals in today's online landscape.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This training offers a practical guide to plan and run successful online marketing campaigns. Learners will create buyer personas, chart customer journeys, develop strong SEO plans, set up SEM campaigns, and explore paid social, display, and video ads. Gain skills in keyword analysis, website optimisation, KPI monitoring, and testing methods to convert visitors into revenue.
Elevify advantages
Develop skills
- Set up SEM campaigns with targeted ads, smart bidding, and performance tracking.
- Optimise SEO site structure for speed, crawlability, and sustainable product layouts.
- Conduct keyword research to select high-intent terms and align them with converting pages.
- Manage paid social and video ads by defining audiences, creatives, CTAs, and remarketing.
- Use analytics to monitor KPIs and perform quick A/B tests for better ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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