Performance Marketing Course
This course equips you with essential performance marketing skills for e-commerce success. Learn to target audiences precisely, plan sales funnels with realistic KPIs like ROAS and CPA, build high-converting campaigns across channels, track results accurately, optimise through testing, and model budgets to prove ROI and scale growth in your marketing career.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical approach to performance marketing by defining target audiences, understanding buyer intent, creating effective personas, setting revenue goals, selecting optimal channels, crafting compelling offers, and structuring scalable campaigns. Master tracking, attribution models, budget management, testing strategies, and reporting to optimise performance and achieve consistent e-commerce growth.
Elevify advantages
Develop skills
- Develop audience strategies using intent data for high-ROI buyer segments.
- Plan funnels with achievable 3-month revenue, ROAS, and CPA targets.
- Build campaigns with converting offers, ads, and landing pages.
- Conduct optimisation sprints via A/B tests and scale top performers.
- Model budgets and forecast ROAS using reliable formulas.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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