Pay Per Click Course
This course equips you with PPC skills for digital marketing success, teaching you to design effective Google and Meta campaigns, refine targeting and keywords, optimise ads and landing pages, monitor ROAS, and manage budgets with confidence, using practical examples from eco-friendly e-commerce and tested strategies that deliver real results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in profitable PPC through this targeted course focusing on market and keyword research for sustainable products, effective budget management, accurate targeting on Google and Meta platforms, and successful bidding techniques. Develop skills to create compelling ads and landing pages, monitor performance using reliable analytics, analyse essential metrics, and prepare insightful reports to enhance ROAS and support assured scaling choices.
Elevify advantages
Develop skills
- PPC keyword and audience strategy: quickly create high-intent campaigns with minimal waste.
- Smart budget and bidding management: effectively allocate, test, and expand PPC for optimal ROAS.
- Creating high-converting ads and landing pages: design persuasive copy and user experience to convert clicks to sales.
- Data-driven PPC analysis: interpret CPC, CPA, ROAS metrics and apply insights promptly.
- Mastery in tracking and reporting: implement pixels, UTMs, and dashboards to direct spending decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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