Paid Traffic Mastery Course
Master paid traffic to excel in digital marketing. Gain skills in budgeting, choosing channels, creating ads, tracking performance, and optimising campaigns to cut CPA, lift ROAS, and grow profitable ads on Meta, Google, YouTube, and TikTok for US and Canada markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward, step-by-step guide to plan, launch, and expand profitable ad campaigns on Meta, Google, YouTube, and TikTok targeting US and Canada. You will learn to identify funnel stages, develop strong value propositions, create effective ad creatives, allocate practical budgets, monitor conversions accurately, and use 30-day strategies for optimisation and scaling to reduce CPA and improve ROAS consistently.
Elevify advantages
Develop skills
- Performance modelling: predict clicks, CPA, and ROAS using quick spreadsheet tools.
- Funnel design: outline journeys from awareness to conversion and select top channels for North America.
- Creative strategy: design eye-catching ads for Meta, TikTok, Google, and YouTube.
- Tracking and testing: configure pixels, UTMs, and A/B tests for rapid improvements.
- Scaling playbook: reduce CPA, tackle ad fatigue, and expand successful campaigns in 30 days.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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