Paid Media Course
This course equips learners with hands-on skills to master paid media on Google and Meta, from campaign planning and launch to optimization and scaling for maximum ROI.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns across Meta and Google. Learn to assess market sizes, define target audiences, create efficient budgets, select appropriate KPIs, and implement attribution models. Gain expertise in Performance Max, Search, and Meta campaign structures, develop high-converting creatives, conduct structured A/B tests, and present results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-oriented channel and budget combinations.
- Google and Meta ads expertise: launch effective Search, PMax, and social media campaigns.
- Conversion-oriented creatives: create and test engaging hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Quick optimisation processes: execute A/B tests and scale successful campaigns in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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