Media Marketing Course
Gain expertise in media marketing tailored for D2C brands with a focus on natural skincare products. The course covers essential topics including channel selection strategies, GA4 implementation for tracking, KPI definition, conversion rate optimisation techniques, creative testing methods, and precise budget planning. Participants will acquire practical digital marketing frameworks that can be immediately applied to increase website traffic, improve return on ad spend, and significantly boost sales performance in competitive markets.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to create and manage effective media marketing campaigns for direct-to-consumer natural skincare brands. You will learn to set SMART goals, select appropriate KPIs and attribution methods, configure GA4 and UTM parameters, and develop comprehensive media plans. Additionally, you will gain hands-on experience in creative development, conversion rate optimisation, testing strategies, reporting techniques, and scaling influencer partnerships to optimise budgets and drive sales growth across paid, owned, and earned media channels.
Elevify advantages
Develop skills
- Develop skills in KPI strategy and analytics, including setting SMART goals, implementing GA4 tracking, and applying UTM standards.
- Master media planning by creating budgets up to $10K, forecasting ROAS accurately, and optimising spends efficiently.
- Execute paid and earned media campaigns across search, social platforms, email marketing, and influencer collaborations.
- Enhance conversion-focused user experience and copywriting for product pages, checkout processes, and microcopy elements.
- Conduct A/B testing, analyse dashboard reports, and prepare concise executive summaries for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
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