Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent tools, secure hosting, data minimisation, and campaign optimisation for funnels and landing pages while ensuring legal compliance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup compliant with GDPR and German standards. Cover consent UX, cookie banners, data minimisation, hosting options, secure data handling. Build reports, funnels, campaign analysis, and get governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimization in Matomo.
- Set up consent management including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI analysis.
- Implement secure hosting with EU data compliance and encryption.
- Establish governance for audits, DPIA, and compliance response.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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