Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent tools, secure hosting, data minimisation, and campaign optimisation for funnels and landing pages while ensuring legal compliance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup compliant with GDPR and German standards. Cover consent UX, cookie banners, data minimisation, hosting options, secure data handling. Build reports, funnels, campaign analysis, and get governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimization in Matomo.
- Set up consent management including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI analysis.
- Implement secure hosting with EU data compliance and encryption.
- Establish governance for audits, DPIA, and compliance response.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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