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Marketing Planning & Management Course

Marketing Planning & Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework to meet ARR targets confidently in this Marketing Planning and Management Course. Master designing sales-marketing funnels, setting KPIs, modelling ACV and CAC, and creating conversion waterfalls. Develop expertise in channel strategies, lead scoring, automation, dashboards, and testing to plan, execute, and optimise campaigns that deliver qualified leads and revenue reliably.

Elevify advantages

Develop skills

  • Build sales-marketing funnels with clear stages, SLAs, and handoffs.
  • Set ARR-based KPIs converting revenue goals to leads, MQLs, SQLs, pipeline.
  • Plan efficient digital channels like SEO, paid ads, email, demand gen.
  • Develop lead scoring systems for B2B SaaS using precise rules.
  • Optimise CAC and funnels through testing, attribution, data analysis.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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