Marketing Planning & Management Course
This course teaches marketing planning and management for B2B SaaS companies. Learners will align sales and marketing efforts, create high-ROI digital funnels, establish KPIs driven by ARR targets, and optimise channels such as SEO, paid media, email, and lead scoring to confidently achieve revenue goals. It provides practical tools for designing funnels, modelling metrics like ACV and CAC, and building strategies for consistent pipeline and revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to meet ARR targets confidently in this Marketing Planning and Management Course. Master designing sales-marketing funnels, setting KPIs, modelling ACV and CAC, and creating conversion waterfalls. Develop expertise in channel strategies, lead scoring, automation, dashboards, and testing to plan, execute, and optimise campaigns that deliver qualified leads and revenue reliably.
Elevify advantages
Develop skills
- Build sales-marketing funnels with clear stages, SLAs, and handoffs.
- Set ARR-based KPIs converting revenue goals to leads, MQLs, SQLs, pipeline.
- Plan efficient digital channels like SEO, paid ads, email, demand gen.
- Develop lead scoring systems for B2B SaaS using precise rules.
- Optimise CAC and funnels through testing, attribution, data analysis.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

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