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Marketing Planning & Management Course

Marketing Planning & Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework to meet ARR targets confidently in this Marketing Planning and Management Course. Master designing sales-marketing funnels, setting KPIs, modelling ACV and CAC, and creating conversion waterfalls. Develop expertise in channel strategies, lead scoring, automation, dashboards, and testing to plan, execute, and optimise campaigns that deliver qualified leads and revenue reliably.

Elevify advantages

Develop skills

  • Build sales-marketing funnels with clear stages, SLAs, and handoffs.
  • Set ARR-based KPIs converting revenue goals to leads, MQLs, SQLs, pipeline.
  • Plan efficient digital channels like SEO, paid ads, email, demand gen.
  • Develop lead scoring systems for B2B SaaS using precise rules.
  • Optimise CAC and funnels through testing, attribution, data analysis.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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