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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you to define goals, select KPIs, and compute metrics like CTR, CVR, CPC, CPA, ROAS, CLV using real e-commerce examples. Learn to clean and integrate data from top platforms, create basic models in spreadsheets, leverage Brazil and Latin America benchmarks, and produce insightful reports with budget advice for enhanced performance.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs like CTR, CVR, CPC, CPA, ROAS using real data.
  • Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
  • Turn analytics into clear reports, charts, and executive summaries for managers.
  • Use benchmarks and simple models to size opportunities and test budget scenarios.
  • Translate channel performance into sharp insights, tests, and budget shifts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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