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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you to define goals, select KPIs, and compute metrics like CTR, CVR, CPC, CPA, ROAS, CLV using real e-commerce examples. Learn to clean and integrate data from top platforms, create basic models in spreadsheets, leverage Brazil and Latin America benchmarks, and produce insightful reports with budget advice for enhanced performance.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs like CTR, CVR, CPC, CPA, ROAS using real data.
  • Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
  • Turn analytics into clear reports, charts, and executive summaries for managers.
  • Use benchmarks and simple models to size opportunities and test budget scenarios.
  • Translate channel performance into sharp insights, tests, and budget shifts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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