Marketing Data Analytics Course
Master key marketing metrics, build clean datasets, and turn campaign data into clear insights and budget decisions. This Marketing Data Analytics Course helps digital marketers boost ROI and communicate results that drive real business growth. It equips you with practical skills to analyse e-commerce data from major platforms, apply regional benchmarks from Brazil and Latin America, and create actionable reports for better performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you to define goals, select KPIs, and compute metrics like CTR, CVR, CPC, CPA, ROAS, CLV using real e-commerce examples. Learn to clean and integrate data from top platforms, create basic models in spreadsheets, leverage Brazil and Latin America benchmarks, and produce insightful reports with budget advice for enhanced performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs like CTR, CVR, CPC, CPA, ROAS using real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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