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marketing automation training

marketing automation training
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue growth.

Elevify advantages

Develop skills

  • Build efficient B2B lead data structures: capture, sync, and enrich data quickly.
  • Develop effective lead scoring systems in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft engaging trial nurture emails featuring dynamic personalisation techniques.
  • Manage automation workflows including conditional branches, limits, and suppression mechanisms.
  • Track key trial-to-paid performance metrics and conduct rapid A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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