marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring models, and behaviour-driven workflows using platforms like HubSpot and Marketo. Enhance trial-to-paid conversion rates and produce qualified sales leads through practical, scalable strategies that drive business growth and revenue reliability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue growth.
Elevify advantages
Develop skills
- Build efficient B2B lead data structures: capture, sync, and enrich data quickly.
- Develop effective lead scoring systems in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft engaging trial nurture emails featuring dynamic personalisation techniques.
- Manage automation workflows including conditional branches, limits, and suppression mechanisms.
- Track key trial-to-paid performance metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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