Machine Learning in Digital Marketing Course
This course equips marketers with machine learning expertise to create intelligent customer segments, leverage Google and Meta automation tools, conduct reliable A/B tests, track essential KPIs, ensure data privacy compliance, and optimise campaigns for higher ROI and measurable growth across digital channels.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural segments, platform automation, A/B testing, KPI tracking, privacy management, and end-to-end ML workflows from preparation to optimisation.
Elevify advantages
Develop skills
- Master ML basics for marketers including key models, metrics, and data preparation techniques.
- Develop practical customer segmentation using RFM and behavioural clustering for better conversions.
- Expertly utilise Google and Meta ML features like automation, pixels, and APIs.
- Acquire SQL and spreadsheet skills to extract, clean, and analyse customer data efficiently.
- Conduct A/B tests, attribute results accurately, and implement privacy safeguards effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André FelipePrompt Engineering Student
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