Lead Generation Course
This course equips you with B2B lead generation skills for digital marketing success. Define your ideal customer profile, construct efficient high-conversion funnels, develop effective lead magnets, fine-tune traffic sources, and measure returns to transform qualified prospects into sales-ready opportunities consistently, driving measurable business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in identifying top-quality leads, creating compelling lead magnets and landing pages that convert well, and setting up nurture sequences to guide prospects towards purchases. Master funnel designs, target traffic from major channels, forecast results, attribute success, handle CRM transitions, and follow compliance standards to reliably produce qualified leads and expand sales pipelines.
Elevify advantages
Develop skills
- Design efficient B2B SaaS funnels from initial click to final sales handover.
- Master lead magnets by creating attractive offers, forms, and user experiences to quickly capture qualified B2B leads.
- Implement intelligent lead scoring using behaviour and company data to identify marketing and sales qualified leads.
- Strategise traffic channels like SEO, paid ads, and social media to attract targeted, ready-to-buy leads.
- Develop forecasting models, monitor cost per lead, and conduct A/B tests for rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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