introduction To Digital Marketing Course
Learn core digital marketing skills for eco-friendly products: create detailed buyer personas, develop compelling benefit-driven messaging, plan budget-friendly paid campaigns, select optimal channels, and leverage simple analytics to track KPIs, test strategies, and achieve SMART goals for long-term success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches selecting eco-friendly products, crafting value propositions, writing persuasive copy to address price and convenience issues, building customer personas, setting SMART goals, planning cost-effective paid campaigns, choosing suitable channels, and applying analytics for testing, measuring, and optimising sustainable growth.
Elevify advantages
Develop skills
- Build precise audience personas for eco-conscious buyers quickly and effectively.
- Develop channel strategies matching content, tone, and timing to digital platforms.
- Craft product messaging converting eco-features into persuasive, sales-driven copy.
- Master basics of paid media: plan budgets and test efficient ad campaigns.
- Use analytics and KPIs to monitor metrics and optimise campaigns simply.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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