Hotjar Course
Gain expertise in Hotjar to elevate your digital marketing outcomes. The course covers defining clear objectives, interpreting heatmaps and recordings, resolving funnel drop-offs, creating UX and CRO experiments, and linking Hotjar data with GA4 and CRM systems to achieve increased conversions and revenue growth. It equips you with practical skills for ongoing website optimisation in a professional setting.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to convert website objectives into precise research questions, set up recordings, heatmaps, funnels, and surveys, and create effective sampling and segmentation strategies. You will learn to analyse user behaviour patterns, integrate Hotjar insights with GA4 and other data sources, identify key UX and CRO opportunities, plan A/B tests, and deliver measurable improvements in conversions, engagement, and revenue through a structured optimisation process.
Elevify advantages
Develop skills
- Master Hotjar setup: quickly configure heatmaps, recordings, and funnels.
- Analyse behaviour insights: identify UX issues and CRO opportunities from Hotjar data.
- Implement data-driven UX improvements: apply findings to enhance design and content.
- Prepare experiment reports: establish KPIs, benchmarks, and A/B test metrics.
- Establish continuous optimisation: create a repeatable Hotjar review process.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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