Google Analytics Course
This course provides comprehensive training on Google Analytics, covering measurement planning, implementation, analysis, and actionable insights for optimizing digital performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set KPIs, and convert business objectives into precise tracking needs. You will learn to implement GA4 and Universal Analytics using Google Tag Manager, along with event classification and advanced e-commerce tagging. Gain hands-on experience in behaviour analysis, funnel tracking, segmentation, reporting, and quality assurance to swiftly identify insights and suggest assured, data-backed improvements.
Elevify advantages
Develop skills
- Analytics strategy planning: quickly set up efficient, effective GA4 and UA systems.
- Tagging and tracking: implement neat GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: spot funnel gaps, cart problems, and device-related drop-offs.
- KPI and segmentation expertise: establish precise KPIs and valuable audience groups.
- Insight to action: transform reports into A/B tests, UX enhancements, and campaign successes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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