Google Ads Advanced Course
Elevate your Google Ads expertise for e-commerce success with this course. It covers building high-ROI campaign frameworks, honing keyword and negative strategies, fine-tuning value-based bidding, and implementing a 90-day optimisation roadmap that connects every click to revenue, ROAS, and sustainable business growth. Gain the skills to scale campaigns profitably and efficiently.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This advanced Google Ads course teaches you to create profitable and scalable campaigns through targeted lessons. You will learn smart account structuring, precise keyword and negative keyword strategies, and value-based bidding linked to profit margins. Master GA4 tracking, audience management, Performance Max, Shopping ads, and YouTube campaigns, while following a structured 90-day plan to test strategies, maintain ROAS, and confidently expand results.
Elevify advantages
Develop skills
- Advanced keyword strategies: develop, organise, and exclude search terms for scalable profits.
- Value-based bidding mastery: configure tROAS, tCPA, and budgets aligned with actual margins swiftly.
- Optimal campaign structures: design Search, Shopping, and Performance Max for superior performance.
- Creative asset optimisation: develop and evaluate RSA, PMax, and Shopping creatives to boost ROAS.
- 90-day growth blueprint: systematically test, expand, and protect budgets using defined KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

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