Fundamentals of Digital Marketing Course
5/5
Learn essential digital marketing skills for a $1,000 monthly budget. Cover channel choices, SEO, email strategies, social advertising, analytics, and A/B testing to build effective campaigns, increase customer lifetime value, and achieve growth for e-commerce businesses. Gain practical knowledge to launch and optimise campaigns right away.

5.0 in rating
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward guide to planning and executing low-budget digital marketing campaigns that deliver results. You will learn audience research, channel selection, campaign creation, ad and email writing, analytics setup, budgeting, and performance optimisation using real-world tools and methods.
Elevify advantages
Develop skills
- Channel selection and tools: Create efficient, high-return campaigns on limited budgets.
- Audience and analytics: Identify customer personas, define KPIs, and monitor GA4 metrics.
- Campaign copy and pages: Develop unique value propositions, ad texts, and landing pages for quick conversions.
- Email and retention: Set up customer lifecycle emails, social proof, and referral initiatives.
- Budgeting and testing: Manage $1K budgets, conduct A/B tests, and improve ROAS through reporting.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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