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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a straightforward guide to planning and executing low-budget digital marketing campaigns that deliver results. You will learn audience research, channel selection, campaign creation, ad and email writing, analytics setup, budgeting, and performance optimisation using real-world tools and methods.

Elevify advantages

Develop skills

  • Channel selection and tools: Create efficient, high-return campaigns on limited budgets.
  • Audience and analytics: Identify customer personas, define KPIs, and monitor GA4 metrics.
  • Campaign copy and pages: Develop unique value propositions, ad texts, and landing pages for quick conversions.
  • Email and retention: Set up customer lifecycle emails, social proof, and referral initiatives.
  • Budgeting and testing: Manage $1K budgets, conduct A/B tests, and improve ROAS through reporting.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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