Fundamentals of Digital Marketing Course
Learn essential digital marketing skills for a $1,000 monthly budget. Cover channel choices, SEO, email strategies, social advertising, analytics, and A/B testing to build effective campaigns, increase customer lifetime value, and achieve growth for e-commerce businesses. Gain practical knowledge to launch and optimise campaigns right away.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward guide to planning and executing low-budget digital marketing campaigns that deliver results. You will learn audience research, channel selection, campaign creation, ad and email writing, analytics setup, budgeting, and performance optimisation using real-world tools and methods.
Elevify advantages
Develop skills
- Channel selection and tools: Create efficient, high-return campaigns on limited budgets.
- Audience and analytics: Identify customer personas, define KPIs, and monitor GA4 metrics.
- Campaign copy and pages: Develop unique value propositions, ad texts, and landing pages for quick conversions.
- Email and retention: Set up customer lifecycle emails, social proof, and referral initiatives.
- Budgeting and testing: Manage $1K budgets, conduct A/B tests, and improve ROAS through reporting.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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