Facebook and Google Ads Course
This comprehensive course equips you with skills to excel in Facebook and Google Ads for eco-friendly eCommerce. Discover proven campaign structures, precise targeting strategies, effective creatives, optimised landing pages, robust tracking methods, and advanced optimisation techniques to reduce CPA, enhance ROAS, and scale successful digital marketing efforts profitably.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in planning, launching, and optimising profitable ad campaigns on Facebook and Google using search, Performance Max, display, and Meta ads. Master audience research for the US eco-friendly home market, create compelling creatives and landing pages, implement precise tracking with GA4 and pixels, establish clear goals and KPIs, and handle continuous testing, scaling, and reporting for sustained success.
Elevify advantages
Develop skills
- Set data-driven goals and KPIs to track and optimise campaigns for genuine ROI.
- Master Facebook Ads by building, targeting, and testing high-performing eco-product ads quickly.
- Develop Google Ads strategies for search and PMax campaigns targeting high-intent buyers.
- Implement conversion tracking using GA4, GTM, and pixels for accurate data.
- Optimise campaigns continuously by scaling budgets, refining audiences, and improving ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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