Facebook Analytics Course
This course equips you with essential Facebook Analytics skills to enhance ROAS, reduce ad spend wastage, and scale successful campaigns. You will learn data preparation techniques, vital metric calculations, attribution methods, cohort analysis, and practical optimisation strategies to transform raw advertising data into actionable, profit-driven marketing insights and decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills in cleaning and preparing ad CSVs, ensuring data quality, and calculating key KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. Master cohort metrics, attribution models including multi-touch attribution, and analyse trends, segments, and statistical significance to identify root causes, design optimisation experiments, adjust budgets effectively, and establish routine reporting for immediate application in campaigns.
Elevify advantages
Develop skills
- Clean and standardise Facebook ad CSVs quickly while fixing common data errors.
- Accurately calculate metrics like CTR, CPC, CPM, CPA, ROAS, and conversion improvements.
- Analyse campaign performance by comparing audiences, placements, and strategies to identify top performers.
- Generate insights by distinguishing real performance drivers from random variations.
- Develop optimisation plans including rapid tests, budget reallocations, and scaling profitable ads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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