emailing training
Master the art of email marketing through proven strategies for writing compelling copy, segmenting audiences, and setting up automation workflows. Learn to create high-performing campaigns, monitor essential metrics, ensure compliance with regulations, and transform every email into a valuable tool for digital marketing success. Ideal for building reliable outreach that drives engagement and conversions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to craft clear and effective emails that get opened, read, and acted upon. You will learn professional email structure, compelling subject lines, strong calls to action, and easy-to-scan formatting. Advance to audience segmentation, personalisation techniques, and automated email workflows. Gain expertise in tracking metrics, conducting A/B tests, ensuring deliverability, managing compliant unsubscribe processes, and following privacy-safe practices for consistent, scalable results.
Elevify advantages
Develop skills
- Write high-converting email copy that is clear, scannable, and drives action quickly.
- Create effective subject lines and preheaders, and use A/B testing to increase open rates.
- Apply segmentation and personalisation based on user behaviour while avoiding personal data risks.
- Design complete campaign workflows like welcome series, promotions, and re-engagement sequences.
- Analyse metrics, optimise deliverability, and ensure emails avoid spam folders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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