Email Marketing Course
This course equips you with essential email marketing skills for business growth. Learn to segment audiences effectively, create engaging email journeys, craft compelling subject lines and calls-to-action, and use A/B testing along with vital metrics to convert prospects into demos, trials, and loyal paying customers. Ideal for driving scalable digital results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to plan, execute, and optimise effective email campaigns. Master audience research, segmentation, goal setting, persuasive subject lines and copywriting, mobile-responsive designs, and automated sequences. Excel in tools setup, deliverability, analytics, A/B testing, and refinements to boost leads, trials, and revenue conversions.
Elevify advantages
Develop skills
- Craft high-impact subject lines using curiosity, benefits, and urgency tactics with testing.
- Design automated email sequences of 4-6 flows to nurture, educate, and accelerate conversions.
- Optimise campaigns through KPI tracking and efficient A/B tests to increase revenue.
- Segment B2B SaaS audiences smartly based on intent, lifecycle stage, and revenue potential.
- Establish robust email operations with tool integration, deliverability, and CRM syncing.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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