Email Deliverability Course
This course equips you with essential skills to master email deliverability in digital marketing. Learn to resolve inbox placement problems, secure sender reputation through authentication protocols like SPF, DKIM, and DMARC, maintain clean email lists, create filter-evading content, analyse key metrics such as bounces and engagement, interpret ISP feedback, and execute effective remediation plans. These techniques ensure higher inbox rates, better campaign performance, and increased conversions instead of spam folder landings.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical knowledge to enhance email deliverability swiftly. Master authentication setups including SPF, DKIM, DMARC, maintain list hygiene, implement consent processes, segment audiences effectively, warm up IPs safely, optimise subject lines, content, and sending practices. Track vital metrics, decode ISP signals, conduct seed testing to boost inbox placement and achieve tangible marketing outcomes.
Elevify advantages
Develop skills
- Deliverability analytics: Track inbox rates, bounces, and engagement metrics quickly.
- List hygiene expertise: Cleanse, segment, and expand targeted email subscriber lists.
- Authentication configuration: Set up SPF, DKIM, DMARC to safeguard sender reputation.
- Spam-proof content creation: Craft emails, links, and CTAs that evade filters and boost conversions.
- Reputation recovery strategies: Implement quick fixes, IP warm-up, and restore inbox placement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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