E-commerce Specialist Course
Acquire mastery in e-commerce strategies to excel in digital marketing. The programme covers SEO, email automation, social and paid media, conversion rate optimisation, key performance indicators, and a practical 3-month roadmap to drive traffic, improve conversions, and expand profitable online sales effectively. This comprehensive approach equips you to build and scale successful e-commerce operations with data-backed decisions and agile tactics.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This E-commerce Specialist Training Programme offers a straightforward practical guide to rapidly increase online sales. You will learn customer profiling, developing compelling value propositions, and enhancing product pages for better conversions. Gain expertise in email automation, SEO, social media and paid advertising campaigns, along with monitoring CAC, LTV, and essential KPIs. Conclude with a targeted 3-month action plan, quick-win experiments, and efficient resource allocation suited for small teams.
Elevify advantages
Develop skills
- Optimise product pages for high conversions by refining user experience, content, and trust elements swiftly.
- Design effective email marketing funnels including list building, automated welcome series, cart recovery, and customer lifecycle campaigns.
- Track and analyse e-commerce metrics such as customer acquisition cost, lifetime value, and return on investment across channels.
- Develop an agile 3-month growth plan featuring experiments, quick wins, and execution on limited budgets.
- Conduct thorough competitive analysis covering user experience, pricing strategies, media utilisation, and marketplace performance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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