e-commerce site training
Gain expertise in e-commerce site development tailored for digital marketers. Master the creation of high-conversion sales funnels, selection of scalable technology stacks, event tracking using GA4 and pixels, UX and checkout optimisation, and leveraging analytics to drive scalable, profitable marketing campaigns that deliver real business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a complete guide to building and improving an e-commerce store that converts visitors into buyers. You will learn to select the best platform and tools, create user-friendly navigation, organise product information, set up analytics, tracking, and email collection. It also includes A/B testing, SEO optimisation, security measures, privacy compliance, and strategies for continuous improvement to increase sales effectively.
Elevify advantages
Develop skills
- Master conversion tracking by quickly setting up pixels, tags, and server events.
- Design effective, SEO-optimised user funnels to increase checkout completions.
- Select scalable e-commerce tools, APIs, and data structures.
- Conduct practical A/B testing to launch, analyse, and refine top-performing pages.
- Build secure, compliant stores with strong privacy, security, and PCI standards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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