digital strategy training
This comprehensive course equips you with essential digital strategy skills for retail marketing success. You will master assessing digital maturity, developing data-driven roadmaps, optimising e-commerce platforms and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve measurable business growth and improved outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical guide to enhance your online business performance. You will learn to evaluate digital maturity levels, create effective roadmaps, and handle risks, vendors, and governance effectively. Gain expertise in integrating omnichannel strategies, managing customer data, CRM systems, and achieving a unified customer view. Additionally, improve e-commerce conversions, analytics, key performance indicators, and growth channels using actionable frameworks and tools that you can apply right away.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and website speed improvements.
- Create seamless omnichannel customer journeys integrating store, online platforms, pricing, and fulfilment processes.
- Transform customer data into revenue streams using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM tactics, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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