Digital Media Marketing Course
Gain mastery in digital media marketing through a comprehensive guide: define target audiences, establish KPIs, develop paid media plans, create integrated content strategies, and optimise campaigns with data-driven testing to enhance ROI and achieve sustainable growth. This course provides practical tools to plan, execute, and measure high-impact campaigns effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical roadmap to master digital media marketing. You will learn to audit websites and channels, define audiences for products like eco-friendly home items, set objectives and KPIs, develop content plans, create cost-effective paid media strategies, and leverage analytics, testing, and reporting for ongoing growth and measurable results.
Elevify advantages
Develop skills
- Build effective paid media plans by allocating budgets across search, social, and remarketing channels.
- Define precise digital audiences using data-backed personas and eco-consumer segments.
- Set clear KPIs linking business goals to traffic, ROAS, and retention targets.
- Conduct smart audits to identify SEO, UX, and ad performance gaps with professional checklists.
- Optimise campaigns using GA4 data and A/B testing to improve CTR and conversion rates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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