Digital Marketing Strategies Course
This course equips you with essential digital marketing strategies tailored for eco-friendly home brands. Delve into market research, creating buyer personas, selecting effective channels, leveraging analytics, and developing a comprehensive 3-month action plan. Drive increased traffic, higher conversions, and improved ROI through data-backed, sustainable marketing initiatives that foster long-term growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a full practical framework to plan and run top-performing digital campaigns for sustainable home products. Master audience research, market analysis, goal setting with SMART objectives, optimal channel selection, and crafting detailed 3-month plans including budgets. Excel in monitoring performance, conducting tests, and refining strategies for measurable results, scalability, and business expansion.
Elevify advantages
Develop skills
- Master market research to quickly identify eco-friendly niches, competitors, and customer demand.
- Develop detailed buyer personas and strong positioning strategies for eco-home products.
- Design effective channel strategies combining SEO, paid ads, email marketing, and influencers.
- Optimise campaigns using data analytics, GA4 tracking, A/B testing, and performance refinement.
- Create a 3-month growth roadmap with flexible budgets, conversion rate optimisation, and retention tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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