Digital Marketing Specialist Course
4.4/5
Master the full digital marketing funnel—from audience research and paid campaigns to analytics, automation, and optimisation—and become a Digital Marketing Specialist who drives measurable growth and higher ROAS for any brand. This course equips you with practical skills to design buyer personas, plan high-converting campaigns, track performance using GA4 and ad platforms, run A/B tests, and ensure compliance with data standards for real-world success.

4.4 in rating
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills to create precise buyer personas, build effective marketing funnels, select optimal channels, plan paid ad campaigns with realistic KPIs and budgets, track performance via GA4, Tag Manager, and ad platforms, conduct A/B tests, optimise weekly, and maintain privacy compliance for superior results.
Elevify advantages
Develop skills
- Performance funnel design: build full-funnel journeys that convert fast.
- Paid media strategy: plan, budget, and optimise high-ROI Search and Meta ads.
- Analytics and tracking: set up GA4, GTM, and conversion events that actually work.
- Testing and optimisation: run A/B tests and scale winners with clear KPIs.
- Segmentation and automation: deploy targeted flows that boost retention and LTV.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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