Digital Marketing Specialist Course
Master the full digital marketing funnel—from audience research and paid campaigns to analytics, automation, and optimisation—and become a Digital Marketing Specialist who drives measurable growth and higher ROAS for any brand. This course equips you with practical skills to design buyer personas, plan high-converting campaigns, track performance using GA4 and ad platforms, run A/B tests, and ensure compliance with data standards for real-world success.

flexible workload of 4 to 360h
valid certificate in your country
4.2 in rating
What will I learn?
Gain hands-on skills to create precise buyer personas, build effective marketing funnels, select optimal channels, plan paid ad campaigns with realistic KPIs and budgets, track performance via GA4, Tag Manager, and ad platforms, conduct A/B tests, optimise weekly, and maintain privacy compliance for superior results.
Elevify advantages
Develop skills
- Performance funnel design: build full-funnel journeys that convert fast.
- Paid media strategy: plan, budget, and optimise high-ROI Search and Meta ads.
- Analytics and tracking: set up GA4, GTM, and conversion events that actually work.
- Testing and optimisation: run A/B tests and scale winners with clear KPIs.
- Segmentation and automation: deploy targeted flows that boost retention and LTV.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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