Digital Marketing Manager Course
Master the full digital marketing funnel—strategy, campaigns, analytics, and optimization. This Digital Marketing Manager Course gives you hands-on playbooks to plan, launch, test, and scale high-ROI campaigns for modern brands. Gain practical skills to design customer journeys, track performance with KPIs and dashboards, and optimise channels like SEO, paid social, search, and email for profitable results in the U.S. eco-friendly home products market.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course provides a complete practical system to plan campaigns, map customer journeys, and align creative with clear offers across the full funnel. Learn to set objectives, select KPIs, build dashboards, configure analytics for tracking. Master channel strategies, A/B testing, budgeting, and optimisation to launch focused profitable campaigns for eco-friendly home products in the U.S. market.
Elevify advantages
Develop skills
- Full-funnel campaign design: build TOFU, MOFU, BOFU journeys that convert fast.
- Data-driven optimization: run lean A/B tests and scale winning ads with clarity.
- Performance analytics: set KPIs, read dashboards, and act on ROAS, CAC, and CVR.
- Channel playbooks: launch SEO, paid social, search, and email that drive revenue.
- Customer insight mapping: create personas and journeys for eco-conscious buyers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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