Digital Marketing Course
This course equips you with essential digital marketing strategies for eco-friendly e-commerce businesses. Learn to define SMART KPIs, conduct competitor research, develop buyer personas, select effective channels like SEO, email, social media, and paid ads, and implement a 90-day roadmap to enhance traffic, conversions, and return on investment for sustainable direct-to-consumer brands.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to establish clear objectives, define key performance indicators, and create basic dashboards tailored for sustainable online retail brands. This focused course teaches audience and competitor analysis, optimal channel selection, content planning, and fast-impact campaign strategies. It includes hands-on tools for monitoring metrics, refining performance, and crafting a targeted 90-day growth plan.
Elevify advantages
Develop skills
- KPI planning and dashboards: Define SMART goals and monitor ROI over 90 days.
- Market and competitor analysis: Identify gaps in eco DTC using efficient research methods.
- Buyer personas for green consumers: Create, test, and target engaged customer groups.
- Channel strategies: Implement SEO, email, social, and paid campaigns for sustainable retail.
- Quick testing and improvements: Run experiments to increase conversion rates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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