Digital Marketing Basics Course
Gain essential digital marketing skills for e-commerce success: master basic SEO optimisation for product pages, develop detailed customer personas for eco-buyers, implement straightforward analytics to track key metrics like visits and sales, perform quick competitor reviews to borrow winning tactics, and design effective one-week content campaigns that convert traffic into real business results. This practical course equips you to launch and improve small online marketing efforts confidently.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches you to craft strong value propositions, research sustainable buyers, and convert green claims into attractive benefits. Learn to design a one-week marketing campaign, produce content for major platforms, apply simple SEO to product listings, analyse rivals, and measure core performance indicators to confidently start and optimise e-commerce projects.
Elevify advantages
Develop skills
- SEO basics for product pages: optimise titles, images, and descriptions quickly.
- Build buyer personas fast: identify eco-conscious customers, their habits, needs, and channels.
- Set up simple analytics: monitor visits, clicks, conversions using easy tools.
- Conduct competitor audits: analyse top content and adapt successful strategies swiftly.
- Plan one-week campaigns: create posts, calls-to-action, and schedule targeted content.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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