Digital Marketing and Communication Course
Gain expertise in digital marketing for sustainable home products: create targeted buyer personas, develop compelling brand messages, design multi-channel campaigns, and analyse metrics to enhance traffic, engagement, and sales using practical, actionable techniques suitable for quick implementation.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches defining accurate buyer personas, analysing U.S. eco-friendly home market competitors, positioning sustainable brands with trustworthy messaging, planning effective two-week campaigns, selecting optimal channels, producing engaging content, and implementing straightforward tracking, reporting, and optimisation for swift, assured improvements.
Elevify advantages
Develop skills
- Buyer persona creation: build precise eco-home profiles quickly.
- Competitor and market analysis: identify U.S. eco-home trends and strategies fast.
- Brand voice and messaging: develop credible, conversion-focused green positioning.
- Channel and content strategy: optimise Instagram, email, and website for rapid results.
- Campaign planning and analytics: execute 2-week promotions and monitor key metrics easily.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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