Digital Marketing and Branding Course
This course equips you with essential digital marketing and branding techniques tailored for eco-friendly home products in Brazil. Master market analysis, brand building, channel selection, content planning, SEO fundamentals, and performance tracking to craft a compelling brand that attracts and retains environmentally aware customers effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to analyse Brazil's green home market, create precise buyer profiles, and develop a robust sustainable brand. Select optimal channels, schedule content, implement basic SEO for local visibility, and follow a practical 4-week plan with templates and metrics for swift strategy execution and tangible outcomes.
Elevify advantages
Develop skills
- Conduct eco-market research to assess demand, pricing, and competition in Brazil swiftly.
- Develop brand strategy including unique sustainable value proposition, messaging, and visual elements.
- Build detailed customer personas capturing eco-buyers' challenges, paths, and digital habits.
- Plan channels and content by choosing key platforms and creating efficient calendars.
- Monitor analytics, key performance indicators, and conduct basic A/B tests for growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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