Digital Marketing Analytics Course
This course builds expertise in digital marketing analytics for online shops. You will master GA4 funnel analysis, channel metrics, A/B tests, and reporting for smart choices. Transform fitness retail data into sharp insights, improved ad returns, and plans that increase sales and customer loyalty. Ideal for driving business growth through data.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain key analytics skills to monitor performance, track revenue, and improve campaigns on various platforms. This course teaches building neat datasets, studying user paths and funnels, spotting drop-offs, and planning effective tests. Produce simple reports, summaries for leaders, and practical suggestions to boost sales, keep customers longer, and get better returns on ads.
Elevify advantages
Develop skills
- Funnel analysis using GA4 to chart user paths and spot expensive drop-offs quickly.
- Expertise in ecommerce KPIs like AOV, ROAS, CPA, and LTV for retail expansion.
- A/B testing for online stores to run fast experiments that raise revenue.
- Optimising paid ads by adjusting bids, targeting, and ads for better ROAS.
- Creating executive reports that simplify complex data into clear action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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