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Digital Marketing Analytics Course

Digital Marketing Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain key analytics skills to monitor performance, track revenue, and improve campaigns on various platforms. This course teaches building neat datasets, studying user paths and funnels, spotting drop-offs, and planning effective tests. Produce simple reports, summaries for leaders, and practical suggestions to boost sales, keep customers longer, and get better returns on ads.

Elevify advantages

Develop skills

  • Funnel analysis using GA4 to chart user paths and spot expensive drop-offs quickly.
  • Expertise in ecommerce KPIs like AOV, ROAS, CPA, and LTV for retail expansion.
  • A/B testing for online stores to run fast experiments that raise revenue.
  • Optimising paid ads by adjusting bids, targeting, and ads for better ROAS.
  • Creating executive reports that simplify complex data into clear action plans.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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