Digital Marketing 101 Course
Digital Marketing Fundamentals Course equips you with strategies to expand a local coffee shop using precise goals, customer profiles, social media, email, SEO, and data analysis. It offers hands-on repeatable methods to attract visitors, enhance customer loyalty, and grow sales effectively in a structured learning path.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to define clear measurable goals, understand local coffee shop customers, and convert business goals into targeted online strategies. You will learn to schedule social media content, design basic graphics, monitor vital metrics, and use simple reports to improve campaigns. Gain skills in key platforms like websites, local directories, email, and affordable ads through a concise practical approach for quick outcomes.
Elevify advantages
Develop skills
- Local customer profiling: create detailed personas for engaged cafe patrons.
- Strategic goal setting: establish SMART KPIs for 3 months with easy dashboards.
- Platform strategies: implement quick results on Instagram, email, Google Business, and local ads.
- Content planning: schedule, create in batches, and reuse cafe posts with compelling calls to action.
- Performance optimisation: analyse metrics and conduct A/B tests to improve returns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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