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Digital Marketing 101 Course

Digital Marketing 101 Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to define clear measurable goals, understand local coffee shop customers, and convert business goals into targeted online strategies. You will learn to schedule social media content, design basic graphics, monitor vital metrics, and use simple reports to improve campaigns. Gain skills in key platforms like websites, local directories, email, and affordable ads through a concise practical approach for quick outcomes.

Elevify advantages

Develop skills

  • Local customer profiling: create detailed personas for engaged cafe patrons.
  • Strategic goal setting: establish SMART KPIs for 3 months with easy dashboards.
  • Platform strategies: implement quick results on Instagram, email, Google Business, and local ads.
  • Content planning: schedule, create in batches, and reuse cafe posts with compelling calls to action.
  • Performance optimisation: analyse metrics and conduct A/B tests to improve returns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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