Digital Consumer Behavior Course
Master digital consumer behaviour to enhance ecommerce results. Gain expertise in CRO, UX, analytics, attribution, and retention strategies to refine funnels, cut cart abandonment, and transform home and lifestyle buyers into loyal, high-value customers. This course equips you with tools to analyse shopper habits, optimise online experiences, and drive sustained revenue growth through data-driven decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Digital Consumer Behaviour Course provides hands-on skills to analyse, monitor, and shape online shopping patterns. Explore decision models, browsing behaviours, and buying intentions for home and lifestyle items. Excel in behavioural analytics, customer journey mapping, conversion rate optimisation, checkout user experience, retention methods, and channel attribution. Convert data into actionable insights, dashboards, and strategies that increase conversions and boost lasting revenue.
Elevify advantages
Develop skills
- Conversion optimisation: design quick, convincing product and checkout pages.
- Behavioural analytics: map user journeys using GA4, heatmaps, and cohorts.
- Traffic and attribution: manage paid, organic, and email channels with precise ROI tracking.
- Retention strategy: create reviews, loyalty, and lifecycle campaigns to encourage repeat buys.
- Data storytelling: convert ecommerce metrics into clear, actionable insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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